To paraphrase the Archers of Loaf, the online t-shirt milieu is overcrowded. Dig through the detritus, though, and you’ll stumble across an occasional gem. Case in point: We Love Fine
. The L.A.-based design imprint has emerged as a powerhouse in the last year, marrying slick designs, hot pop culture licenses, a growing social media footprint and impeccable production values, all to awesome, nerd-approved effect.
We heart WLF so much we reached out for a Q & A with Nicole Campos, the brand’s marketing maven (and in the interest of disclosure, this very blog’s original editor (WOOT!)).
It Goes to 11: Could you please introduce yourself for our readers?
Nicole Campos: My name is Nicole Campos, I live in Los Angeles (born and raised) and I work with WeLoveFine.com. I’ve worked in media for many years, primarily as a staff member at LA Weekly in various capacities including their editorial web division, online advertising and as a contributing writer. I’ve also contributed articles for OCWeekly, Nerdist and other publications. And basically, I’m just a giant nerd girl. 😉 I love my sci-fi and my superheroes and my space operas. And cats. And tea. And Sriracha.
Our interviewee, rendered here in pixel form.
It Goes to 11: Tell us a bit about what the t-shirt means to you and how you came to be employed in the field? What do you look for in a cool tee.