A Pictorial History of the Dookie Chain
Tuesday, March 31st, 2009An obvious antecedent to today’s so-called “bling,” the ostentatious dookie chain (gold ropes of varying length) emerged as the fashion prop of choice for hip-hop artists — both aspiring and established — in the 80’s, thanks in large part to the growing influence of Yo! MTV Raps (which yours truly watched with some regularity as a teenager from the safety of his parent’s suburban living room). Like other messy historical conundrums, it is difficult to pinpoint or establish the true origins of this phenomenon/trend, but certain figures, long associated with this look, come to mind as possible candidates. Below, I’ve embedded five classic vids from the decade that shine light on this weighty and blinding phenomenon. One last thing, though: this list is by no means exhaustive or even authoritative. Feel free to school me in the comments below.
5. The court jester of 80’s rap, Biz Markie made his mark with lighthearted stories (in comparison to the majority of street-tough peers) about girls, cars, everyday life, b-boys, parties, music, his friends, etc. He was also one of the first to recognize and creatively exploit the allure of the golden chain.
4. With block-rocking beats, matching Adidas jumpsuits that defined the era and an in-your-face attitude more apropos of a touring punk band, Run D.M.C. proved that rap could successfully crossover into the musical mainstream without sacrificing its artistic credibility. Correct me if I’m wrong, but I don’t think we ever once see them without their beloved chains in the clip below.




