More Rock Tees Than The KGB
Monday, September 29th, 2008M.I.A.’s celebrity profile has been burning white hot of late. The U.K.-based rapper-cum-record producer-cum-visual artist, whose real name is Mathangi “Maya” Arulpragasam (she’s of Sri Lankan descent), is a staple on mainstream, alt. rock and r&b radio, riding the avalanche of buzz generated by her seemingly ubiquitous, sound-of-now smash, “Paper Planes.” (It didn’t hurt that the song was also featured prominently in this summer’s reefer comedy Pineapple Express, giving it even wider mainstream exposure and a secondary bump on playlists and sales charts.)
The video treatment (embedded below) isn’t particularly inspired from a conceptual perspective — she, more or less, just mugs for the camera, toasting raps and costume-changing her way through a series of loud, blinged-out get-ups — but it’s an fun, entertaining clip nonetheless. Shot against a gritty, multicultural urban backdrop, Arulpragasam’s confident swagger, fresh street style and musical talents are in full bloom here, a welcome reminder (a) that larger-than-life rock stars still walk among us and (b) that rumors of their demise have been greatly overstated. The next wave of female superstars — Karen O, Santogold, the girls from Ladytron, Goldfrapp — is here. Now.
Focus closely on M.I.A.’s wardrobe changes and you’ll see that she is sporting a Ride the Lighting-era Metallica tee at intervals clustered towards the video’s conclusion. It makes its first appearance at 2:15 and again at 2:18, 2:27, 2:34, 2:40, 2:54 and 3:04. It’s tricky to determine the shirt’s vintage — it could be original or just as easily a recent repro. I suppose there’s nothing particularly newsworthy about any of this, but it’s a fine example of the t-spotting we try to do here at It Goes to 11.
We aim to please here at It Goes to 11, so let us know if you’re feeling us. Kudos? Complaints? Both? Forward them to the following address: travis@founditemclothing.com










